Read how a tourism company simplified and scaled its tour booking operations using Salesforce, Agentforce, and Marketing Cloud, delivering faster service, fewer errors, and better guest engagement.
As demand increased, outdated tools made it harder to operate efficiently and scale.
The sales team had no visibility. Guests were left waiting. And marketing lacked data to run meaningful campaigns.
Redtag delivered a Tour Booking Accelerator, built with Salesforce + Agentforce, tailored for the tourism and travel industry.
Key capabilities delivered:
Smart Tour Booking with Agentforce – Sales agents or customers can now search and book tours directly in Salesforce using plain language. Example: “Book 2 spots on the Rome Food Tour this Saturday” or “Find a 5-day hiking trip in Patagonia in October under $2,000.” Agentforce instantly pulls matching options, adds travel details, applies available promotions, and confirms in seconds.
Automated Itinerary & Confirmation Docs – Once confirmed, Agentforce generates a custom itinerary PDF — with pickup points, contact info, included services, and pricing. It’s attached to the Salesforce Opportunity and shared with the guest automatically.
Real-Time Inventory & Add-On Sync – All tour availability, hotel partnerships, and add-ons (meals, transport, excursions) are synced via ERP and Experience Cloud. No overbookings, no missing details.
Marketing Cloud for End-to-End Guest Journeys – Redtag set up personalized communications based on guest behavior: confirmation + travel tips; add-on suggestions pre-trip; real-time updates (weather, guides, changes); post-tour reviews and loyalty offers; internal alerts if feedback is poor.
Natural Language Analytics with Agentforce – Managers can ask: “Which tours have the highest upsell rate?”; “What’s our best-selling destination for groups over 6 people?”; “What’s the repeat booking rate this quarter?”. Agentforce provides quick answers, no reports required.
With one unified solution, the company eliminated bottlenecks, improved guest service, and unlocked new growth.
🚀 2.5× faster itinerary creation and booking time
📉 70% fewer manual errors
💬 80%+ guest comms now fully automated
📈 32% increase in upsell revenue from targeted add-ons
👥 More visibility for sales, operations, and marketing in one place
“Redtag really helped us make the booking process easier to manage. Guests get timely info, and our team isn’t constantly playing catch-up anymore,”-- Director of Product & Operations, Travel Company
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