SVS Modernizes Lead Intake & Improves Data Quality with Salesforce

Standard Valuation Services (SVS) wanted a cleaner, more scalable way to manage appraisal requests and maintain accurate reporting. With growing submission volume and outdated processes, their team needed a streamlined intake model, better data structure, and modern automation to support long-term growth.

About:
Standard Valuation Services (SVS) is a commercial real estate valuation consulting firm serving property owners, investors, and appraisal stakeholders across the U.S. Their operations rely heavily on clean, reliable data to track submissions, quote work, and support decision-making. As their business expanded, SVS’s Salesforce org needed stronger structure and more efficient processes, especially around how appraisal requests were captured, tracked, and analyzed.
Industry:
Real Estate
Partners since:
CLOUDS & TECHNOLOGIES:
Sales Cloud
The challenges

Growing Volume, Growing Complexity

SVS managed all appraisal submissions in the Lead object, even when requests came from known clients. Over time, this created several obstacles:

  • Redundant and inconsistent Lead records
  • Gaps in reporting due to mixed data in a single object
  • No duplicate prevention across core objects
  • Legacy Process Builder automations slowing performance
  • Increasing manual effort to maintain data accuracy

The team needed a more reliable, scalable system to manage submissions and produce accurate reporting without adding administrative overhead.

The solution

The RESULT

Clearer Data, Better Reporting, Stronger Operations

After implementing Redtag’s modernization plan, SVS benefits from:

A cleaner, more scalable intake process – Appraisal submissions and new-business leads are now clearly separated.

More accurate reporting – Dashboards reflect consistent, reliable data aligned with the new structure.

Reduced redundancy – Duplicate controls minimize manual cleanup and improve data confidence.

Better long-term maintainability – Modern automation and cleaner architecture position SVS for future growth.

SVS now has a Salesforce environment that supports their expanding business with more accurate data, clearer workflows, and strong operational visibility.

Maria Soviak

Let’s talk about your project!

Gracie Lynch, Account Executive
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