Keysteel Corp Accelerates Quoting and Cuts Manual Work with CPQ Salesforce

Keysteel Corp, a U.S. manufacturer of steel wire products, was struggling to keep pace with demand due to manual quoting processes. Redtag implemented a tailored CPQ solution, automating price calculations and aligning operations with financial systems.

About:
Keysteel operates out of New Caney, Texas, supplying construction-grade steel wire across the U.S. As the company scaled, quoting complexity increased — but the tools hadn’t caught up. Sales teams relied on Excel, emails, and ad hoc approval chains, leading to pricing errors, delays, and inconsistent quote formats. They needed a reliable system to eliminate their dependence on spreadsheets.
Industry:
Manufacturing
Partners since:
CLOUDS & TECHNOLOGIES:
Sales Cloud
Revenue Cloud (CPQ)
The challenges

Manual Quoting Slowed Growth and Reduced Visibility

The company’s sales team faced serious operational challenges:

  • Quotes created manually across Excel files, email threads, and local folders
  • No centralized quote tracking or history

  • No formal discounting structure or approval flows
  • Errors and back-and-forth in freight and pricing calculations

Without visibility into quote performance or standardized formats, the team struggled to forecast, measure margin impact, or maintain consistency across teams and customers.

The solution

Modernized Quoting with Redtag CPQ + Financial Integration

Redtag worked closely with Keysteel to understand their quoting challenges and design a solution that fit their needs. By implementing Salesforce CPQ, Redtag helped the company move away from manual processes and adopt a more structured, automated approach.

The new system simplified how quotes were created, approved, and tracked. Pricing calculations, which were previously done manually, were automated to ensure accuracy and consistency. Approval steps were built into the system, making it easier for the team to manage discounts and ensure compliance with company policies.

Additionally, the solution integrated with their financial systems, allowing sales and operations to work seamlessly together. This integration ensured that customer and pricing data stayed up-to-date, reducing errors and saving time.

The RESULT

Structured, Scalable Quoting in Action

By integrating Redtag’s custom solution, Keysteel transformed their quoting process, achieving substantial improvements across key metrics:

📉 40% faster quote turnaround – from multi-day quoting to under 24 hours
📈 100% visibility into quote and discount history
🔗 Seamless finance ops with live data sync
💬 Fewer errors and delays, thanks to automated approvals and freight logic


“Redtag’s CPQ solution helped us finally leave behind manual quoting. We’re now able to build accurate, customer-specific quotes in minutes — and track everything from pricing to approvals. It’s a huge leap forward for our sales operations,” — Rossana Medina, QC an CI manager at Keysteel.

Maria Soviak

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Gracie Lynch, Account Executive
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