However, orchestrating such a finely-tuned service was not without its hurdles. The company’s ambition to provide a seamless customer experience required a sophisticated blend of features and functionalities – a tall order that meant revamping the very logic underpinning their systems. Enter the challenges:
- Precision pricing calculations;
- Robust data storage;
- Smooth processing of regular purchase items;
- Aggregated orders;
- The creation of kits and bundles.