AI-Powered Retail: How an Agentforce Chatbot Helped Increase Repeat Purchases by 25%

Redtag helped a fast-growing fashion retailer transform overwhelming customer queries into seamless interactions, driving happier customers and higher sales. Discover how automated support created better shopping experiences without adding staff.

About:

Our client is a rapidly growing online fashion retailer based in New York City, specializing in contemporary clothing and accessories. They offer stylish and affordable fashion to a diverse customer base across North America.

Industry:

Retail

Partners since:

CLOUDS & TECHNOLOGIES:

Revenue Cloud (CPQ)

Agentforce

Service Cloud

Account Engagement

The challenges

Struggling to Keep Pace with Customer Queries

As the retailer expanded, their customer service team was overwhelmed, handling over 1,000 inquiries weekly. Manual processes led to slow response times, customer frustration, and missed sales opportunities.

They were also struggling to stay on top of pricing rules, generate accurate quotes quickly, and keep billing organized. Hiring additional support wasn't practical, prompting the need for a smarter, scalable approach to streamline customer service and simplify the sales process.

The solution

Salesforce RCA Combined with Agentforce

The retailer partnered with Redtag to adopt Salesforce Revenue Cloud Advanced (RCA) integrated with Agentforce’s AI-powered solution. This combination automated customer interactions, provided instant query responses, and simplified the customer support workflow.

Key features included:

Instant сhat response – Agentforce virtual assistants directly answered customer queries on products, sizes, shipping, and returns via the retailer's website.

Efficient email handling – Agentforce swiftly managed incoming emails, automatically capturing essential details and updating Salesforce records.‍
Improved sales and billing processes – Salesforce RCA automated product pricing and quotes, simplified contract management, and streamlined billing, reducing administrative errors and accelerating order processing.

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The RESULT

Happier Customers, Stronger Sales

Thanks to Redtag’s tailored solutions, the retailer saw immediate and lasting improvements:

85% of сustomer queries handled automatically – Staff gained freedom to address more complex and valuable tasks.
70% faster response times – Instant answers boosted customer satisfaction and reduced frustration.
25% growth in repeat purchases – Personalized interactions increased customer loyalty, driving repeat sales.

Today, the retailer effortlessly manages customer service, expands confidently, and delivers a consistently exceptional shopping experience, all without increasing their team size.

Q&A Session