With multiple locations (including an international branch), the team needed one unified platform to manage:

• Real-time inventory synced with incoming orders
  
  
• Cross-location sales tracking

• Personalized customer service across all touchpoints
  
  
• Integrated delivery coordination with mobile access for couriers

Manual coordination between teams was draining resources and risking quality. They needed visibility, automation, and control.

To solve these challenges, Redtag deployed a custom Salesforce Sales Cloud solution tailored to the needs of a culinary production business. Key components included:

• Full process automation – Flows, Apex Triggers, and LWC components now power a seamless customer experience — from order intake to delivery status.
• Real-time stock sync with ERP – Integration with Syrve ERP enables accurate, real-time inventory tracking. The sales team can now see exactly what ingredients are available, preventing overpromising and enabling better procurement planning.‍
• Telephony and CRM in one – With Binotel CTI integration, every incoming call instantly displays the full customer profile — including order history, preferences, and contact info — helping staff personalize each conversation.

• Streamlined delivery with mobile access – Delivery drivers now use the Salesforce mobile app to access their route, confirm deliveries, and log notes. This has eliminated misdeliveries and improved courier performance.
• Integrated online ordering – The brand’s website now connects directly to Salesforce, with all online orders automatically synced and logged. No more manual transfers or copy-pasting.‍
• Multi-region data visibility – The system now unifies data from both local and international branches, providing full oversight for management — regardless of location.