IMCD faced a series of distinct yet interconnected challenges. In the realm of QA testing, a once-efficient automated system began to falter. It buckled under the weight of evolving Salesforce projects and an overreliance on manual testing. Customer service, too, was in a bind, with manual email assignments becoming increasingly unwieldy as the company grew.
IMCD's Strategic Evolution with Redtag Brings Efficiency and Innovation to Chemical Manufacturing
Redtag brings about new era for IMCD by introducing a set of technologies and tools tailored for smooth business operations in chemical manufacturing
Achieving Transformative Results
The outcomes of these efforts showed IMCD's dedication to continuous improvement:
- The refined QA testing process led to a significant reduction in the workload of service agents and an overall improvement in product quality.
- The automated customer service system markedly slashed case resolution times, prompting a leap in service efficiency.
- For the sales team, the new document generation system translated into a 10% boost in efficiency.
- In sales and distribution, the innovations led to a remarkable increase in sales managers' performance, enhancing both product presentation and client interaction.
These achievements collectively highlight IMCD's successful adaptation to challenges with the help of the Salesforce ecosystem and Redtag’s expertise.