How Redtag Helped a Technology Distributor Achieve 30% Faster Customer Response Times

A leading technology distributor partnered with Redtag to overcome operational bottlenecks in their sales and inventory processes. By integrating Salesforce and NetSuite with MuleSoft, they achieved seamless data synchronization, enabling smarter workflows and better customer experiences.

About:
The client, a prominent player in the technology distribution industry, specializes in providing cutting-edge hardware and software solutions to businesses. Their operations rely heavily on accurate quoting, real-time inventory updates, and precise pricing to meet the demands of their customers and maintain a competitive edge.
Industry:
Distribution
Partners since:
CLOUDS & TECHNOLOGIES:
MuleSoft
Sales Cloud
The challenges

Challenges in the Existing Workflow

The client was dealing with several roadblocks that were impacting their daily processes and customer experience. Sales orders and invoices had to be manually entered into separate systems, which slowed down work and often led to errors. The sales team lacked access to up-to-date inventory information, making it difficult to provide accurate quotes or manage shipping timelines effectively.

Additionally, pricing data was not always synchronized, resulting in inconsistent quotes and challenges in maintaining accurate margins. To complicate matters further, the team relied on multiple tools for quoting, which added unnecessary complexity to their workflow and made it harder to get work done smoothly. These challenges were creating delays and frustrations that needed to be addressed.

The solution

How Redtag Helped

Redtag implemented a Salesforce-NetSuite integration using MuleSoft, creating a bidirectional data flow that addressed the client’s pain points. This integration ensured that sales orders from Salesforce were automatically pushed to NetSuite, while invoice and inventory data flowed back to Salesforce in real time.

Solutions Implemented

  • Implemented a bidirectional integration between Salesforce and NetSuite using MuleSoft, ensuring seamless data flow for sales orders, invoices, inventory, and pricing.
  • Developed a system to provide instant updates on stock availability, including non-stock and back-ordered items, directly within Salesforce.

  • Configured automated synchronization of pricing and cost data between NetSuite and Salesforce to ensure quotes always reflect the latest margins.
  • Replaced the client’s multi-tool quoting process with a unified system within Salesforce, eliminating the need for additional logins and manual data entry.
  • Built custom dashboards and reporting tools in Salesforce to provide real-time insights into sales performance, including channel-specific and dealer-level metrics.
The RESULT

Results Achieved

The integration delivered measurable outcomes for the client:

  • 50% Reduction in manual data entry – Automation eliminated repetitive tasks, saving time and reducing errors.
  • 30% Faster quoting process – Real-time inventory updates allowed the sales team to respond to customer inquiries more quickly.
  • 100% pricing accuracy – Synchronized pricing and cost data ensured quotes reflected current margins, improving reliability and profitability.

“Redtag’s integration has solved challenges we’ve struggled with for years. Our sales team can now provide accurate quotes in record time, and we have real-time visibility into inventory and pricing. The time saved on manual tasks has allowed us to focus on serving our customers better and growing our business. This project has had a big impact on both our operations and customer satisfaction.”
— Chief Operations Officer, Technology Distributor

Maria Soviak

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Gracie Lynch, Account Executive
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