Agentforce Boosts Sales by 35% for Leading B2B Builder Supplier

Facing a growing demand from real estate developers, a leading B2B supplier turned to Redtag to modernize their manual, time-consuming sales process. With Agentforce and Salesforce, they accelerated proposal generation, improved accuracy, and empowered their team to focus on closing deals, not chasing documents.

About:
Our client is a leading B2B supplier providing complete furnishing solutions to real estate developers. They specialize in delivering tailored packages for apartment projects, offering a wide range of furniture, fixtures, and appliances. Their customers — property developers and construction firms — rely on them to furnish new builds quickly and cost-effectively. With projects ranging from high-end luxury units to large-scale budget developments, the client’s ability to offer speed, customization, and reliability is central to their competitive edge.
Industry:
Distribution
Partners since:
CLOUDS & TECHNOLOGIES:
Sales Cloud
Agentforce
The challenges

The Challenge: Manual Processes Lead to Lost Opportunities

As their customer base grew, the client’s sales team faced increasing pressure to deliver faster, more customized proposals. However, their existing process was entirely manual. Sales representatives had to gather apartment specifications, search supplier catalogs for matching products, manually build package options, and assemble proposals one-by-one. Each proposal involved time-consuming tasks like checking availability, calculating prices, and formatting detailed PDF documents.

This slow, manual approach led to longer response times, bottlenecks in deal flow, and greater risk of human error — from outdated pricing to incomplete product descriptions. In a market where speed and precision often determine who wins the contract, these inefficiencies put the client at a disadvantage. Sales teams were spending valuable hours on administrative tasks instead of focusing on client relationships and strategic growth. To maintain their leadership position and scale operations, they needed an automated, scalable solution.

The solution

Automating Data, Proposals, and Client Engagement with Agentforce and Salesforce

Redtag introduced an integrated solution powered by Agentforce and Salesforce, helping the client eliminate manual bottlenecks and move deals forward faster.

  • Automated data collection and smart product matching – Agentforce gathers project details and instantly recommends the best-fit furnishing packages tailored to apartment layouts and developer requirements.
  • Salesforce integration for opportunity management – Opportunity records are created and updated automatically within Salesforce, providing sales reps with up-to-date information at every stage.
  • Professional proposal generation – Branded, client-ready PDF proposals are generated instantly, including selected products, pricing, and visuals, dramatically reducing turnaround time.
The RESULT

Faster Deals, Fewer Errors, and Stronger Sales Operations

The collaboration between the client and Redtag led to meaningful improvements across every stage of the sales journey:

  • 21% Faster response time – Automated data collection and proposal generation allowed the sales team to respond more quickly to client inquiries, giving them a critical competitive edge.
  • 35% Increase in sales efficiency – By eliminating manual administrative tasks, sales representatives were able to focus more on relationship-building and closing new business.
  • 28% Faster deal closing – Quicker, more accurate proposals helped accelerate the sales cycle, reducing the time it took to secure signed contracts.
  • Fewer errors across the sales cycle – Automation markedly reduced human errors in pricing and product selection, enhancing the accuracy and professionalism of client-facing documents.
  • Scalable growth without expanding the team – the streamlined process enabled the company to take on more projects without the need to increase their headcount.

With a faster, smarter sales process now in place, the client is better equipped to win projects, serve developers more efficiently, and scale their business with confidence.

Maria Soviak

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Gracie Lynch, Account Executive
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