Streamlining Sales & Quoting with Salesforce Sales Cloud

Learn how Redtag automated manual quoting in Salesforce for a U.S. manufacturer of electrical power distribution equipment — speeding up sales and giving the team a clearer picture of their work.

About:
The company is a U.S.-based manufacturer of electrical power distribution equipment serving commercial and industrial projects. Their products require complex, engineer-to-order configurations, which makes quote accuracy and structured workflows essential for daily operations.
Industry:
Manufacturing
Partners since:
CLOUDS & TECHNOLOGIES:
Sales Cloud
The challenges

Modernizing Quoting for an Engineer-to-Order Business

Despite the complexity of their products, the team relied on Excel, Word, and manual processes to create and manage quotes. This caused several issues:

  • Slow quote creation with inconsistent formats
  • High risk of manual errors
  • Limited insight into pipeline and backlog
  • Hard-to-track customer details and sales activity
  • No centralized system to support future growth

The company needed a modern, organized quoting workflow that reduced manual effort and made day-to-day work easier for the sales and operations teams.

The solution

Replacing Spreadsheets with a Modern Salesforce Workflow

To modernize quoting and create a unified sales experience, Redtag implemented Salesforce Sales Cloud tailored specifically for engineer-to-order workflows.

What Redtag Delivered

Structured quoting setup – Standardized quoting flows, dashboards, and PDF templates replaced scattered Excel and Word files — creating clarity and consistency across the sales process.

Automated data migration – Redtag migrated Accounts, Contacts, and backlog quote data, consolidating everything in Salesforce as the single source of truth.

Configurable sales workflows – Custom flows and components were built to support the detailed quoting steps required for engineering-heavy products, improving accuracy and reducing errors.

Training & enablement – Both end-users and admins received targeted training, ensuring confident adoption across the team.

ERP readiness – Redtag laid the foundation for future Global Shop ERP integration, enabling the company to scale toward a fully connected CRM–ERP ecosystem.

The RESULT

Results: Faster Quotes, Better Visibility, and Bigger Sales

With Salesforce Sales Cloud implemented, the manufacturer achieved meaningful operational improvements.

Key Outcomes

  • 30–40% faster quote creation replacing manual document-building
  • Up to 50% fewer errors thanks to standardized flows and templates
  • 100% visibility into pipeline and backlog in Salesforce
  • Stronger cross-team alignment due to centralized customer and quote data
  • Ready for system expansion with a CRM structure designed for future ERP integration

“Moving our quoting into Salesforce transformed our workflow. The process is faster, clearer, and far more accurate than before. Our team finally has the visibility and control we were missing.”

— Operations Leader, Electrical Manufacturing

Maria Soviak

Let’s talk about your project!

Gracie Lynch, Account Executive
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